About

I specialize in helping businesses unlock the potential of AI. With deep practice experience of the latest AI technologies, I work with teams to identify high-impact automation opportunities and streamline workflows. My focus is on translating cutting-edge AI capabilities into real productivity gains and competitive advantages for your organization. As a lifelong, generalist, philosopher-intellectual and early AI adopter, I have hands-on experience exploring the frontier of human-AI collaboration. My competitive advantage is in tacit procedural expertise in how to get the most out of the latest state-of-the-art AI models.

Previous Career: Senior Market Research Analyst & Project Manager with 5+ years of experience at global research leaders Kantar TNS and GFK. I transform complex data into actionable insights using market research methodologies and tools like SQL, Excel, and SPSS, delivering evidence-based recommendations that drive business decisions. My approach combines adaptive first-principles thinking and methodical research to develop innovative solutions to multifaceted challenges. I thrive in environments where analytical rigor meets creative problem-solving. My greatest passion and biggest competitive advantage is in proactively contributing to the collective intelligence I am part of by optimizing processes, facilitating communication, solving problems and making sense of things dynamically, from first principles through thinking, research, writing, Socratic questioning and discussions.

Experience

AI Consultant

Independent contractor • Remote • January 2025 - Present

My current work centers on using my broad generalist knowledge and first principles approach to problems, together with my deep understanding of AI frontier technologies to provide tangible business value for companies through targeted consultation and implementation support. I collaborate with teams across different industries. Training professionals at all organizational levels to become more fluent in working with AI systems. Implementing AI-driven process improvements designed to achieve significant productivity gains and competitive advantages for your clients.

Market Research Manager

GFK Indago • Skopje • April 2021 - November 2024

In this role, I had the privilege of contributing to the best market research team in the country, working with a diverse portfolio of clients from the private and public sectors. As a project lead, I spearheaded initiatives from the initial research planning stages through to the final delivery of findings. I developed and maintained strong relationships for key clients such as USAID, UNICEF, UNDP, and EastGate Mall, ensuring exceptional service and satisfaction. This multifaceted position further honed my skills in strategic planning, client management, and delivering points that resonate with diverse stakeholders.

Market Research Analyst

Kantar TNS/BRIMA Gallup • Skopje • July 2016 - April 2021

I worked at a market research company that specializes in quantitative and qualitative research for national and international clients, including leading telecommunication companies, financial institutions, and public bodies. We also conducted public opinion research during local, national, and presidential elections.

Some of the projects I was leading included:

Collaborating with clients like Deutsche Telekom to apply market research for the purpose of testing the user experience with an innovative wi-fi on a national level.

Applying social research using qualitative and quantitative methods for the Platform of Civic Organizations for Fight Against Corruption, funded by USAID. We developed a survey for the purpose of measuring the level of corruption as perceived by the employees in the public sector on a national level. Here, a glimpse into the work of the civic sector was provided.

Conducting research for the Red Cross and related NGOs, funded by the European Union. I used a combination of in-depth interviews with experts and a survey for the elderly among key officials in the ministries of health and social care and the local community. The purpose of this research was to conduct a baseline survey to measure perceptions of these policies among the elderly population.

Another notable project was a study conducted for the Ministry of Epidemiology for a group of public health scientists at a university in Chicago. The subject of the research was the vaccination of children from 0 to 6 years old in our country. Our role encompassed comprehensive planning and organization of field research, which included creating a questionnaire, training interviewers on the application of complex and sensitive questions, managing logistics for field research, including data collection, photos, and subsequently validating data, ensuring adherence to the highest international standards. The project required meticulous attention to detail and adherence to rigorous academic standards.

Transport Planner Manager

Vadeks Transport • Skopje • June 2015 - June 2016

Using spreadsheets and GPS tools to:

Plan the most efficient route of truck drivers, given the limited time and resources.

Plan the most efficient way to stack the goods, given the limited space in the truck.

Communication and translation: Mediating the triad communication between the sender, the receiver of goods and the truck drivers.

Lifeguard - Work & Travel program

Six Flags • Washington, D.C. • June 2014 - September 2014

Pool surveillance, making sure all the swimmers are safe. CPR.

Campground maintenance

Moose Hillock Campground Inc • New Hampshire • June 2013 - September 2013

Customer service, cleaning, campground security.

Skills

Leadership & Strategy

Reasoning from first principles

Critical thinking & adaptive problem solving

Meta-cognition & self-awareness

Rational Decision Making

Intuitive sense making

Leadership in small & medium sized teams

Teamwork & collaboration

Research & Analysis

Field research organization

Survey design

Experimental design

Database Management

Microsoft Office & Google services

Technical

AI Prompt Engineering (GPT4, Gemini)

Self-Directed & Self-AI Art

Digital literacy

Communication

Socratic Method

Public Speaking & debate

Creative writing & psychobiography

Conflict Resolution

Openness (health & boundaries)

Education & Certifications

Bachelor's Degree, Psychology

Ss. Cyril and Methodius University in Skopje • September 2010 - September 2014

Full Stack Web Developer

Seavus, Skopje • October 2019 - October 2020

Learning web development with a specific focus on the.NET framework back-end technologies.

Clinical Psychologist, Internship

Univerzitetska klinika za Psihijatrija "Majka Tereza", Skopje • June 2014 - June 2015

Quantitative Methods (Certification)

University of Amsterdam • October 2016 - November 2016

The Fundamentals Of Digital Marketing (Certification)

Google • June 2018 - July 2018

Google AdWords Essential Training

Lynda • July 2018 - July 2018

Excel from Beginner to Advanced

Udemy • October 2017 - December 2017

Excel 2016 Pivot Tables in Depth

Lynda • December 2017 - February 2018

Social Media Marketing with Facebook and Twitter

Lynda • June 2018 - July 2018

Languages

English, Macedonian, Serbo-Croatian